Starting Things Up Launch Smart. Grow Bold. Build Something Real.

Starting Things Up

Launch Smart. Grow Bold. Build Something Real.

Latest Articles

Before You Go Live: The 27-Step Founder Checklist That Could Save Your Launch
Launch Guides

Before You Go Live: The 27-Step Founder Checklist That Could Save Your Launch

Most founders rush the launch. Don't be most founders. This 27-step checklist walks you through every critical move you need to make in the 90 days before you open your doors—so you can hit day one ready, not rattled.
The Pivot Isn't the Problem—Falling in Love With the Wrong Idea Is
Founder Mindset

The Pivot Isn't the Problem—Falling in Love With the Wrong Idea Is

Every founder thinks their first idea is the one. Most of the time, it isn't—and that's not a failure, it's just how building actually works. Here's why smart founders treat iteration as a feature, not a bug.